Media Release

Press Release: Niro Ceramic Group Launches The Portino Partnership Programme

Shah Alam, Selangor 23 March 2022: Niro Ceramic Group, one of Malaysia’s leading tile manufacturers, has announced the launch of their Portino Partnership Programme.

The Portino brand is inspired by the Italian fishing village known as Portofino. As the tiles industry continues to grow, Niro Ceramic Group decided to work alongside another brand for the retail channel, Portino, that provides designs, aesthetics and premium quality that Niro Granite has come to be known for.

With the launch of the Portino Partnership Programme, Niro Ceramic Group targets their existing dealers where these range of tiles will only be sold by them. Through this partnership programme, the brand hopes to reach out to new dealers as well as carry the range of tiles exclusively on their platforms.

“I’m particularly excited to see the Portino range of tiles reach the retail market which surely will unlock more creative possibilities. Not to mention even more new tile series to be announced that’ll add to Portino’s ever-growing and versatile range of products,” said Ian Kok, Managing Director of Niro Ceramic Group when he shared what he is looking forward to through this Portino Partnership Programme.

With the launch of the Portino Partnership Programme, Niro Ceramic Group can now bring trendy and timeless tile designs to the retail and project market segments. This also includes 5 new tile series from Portino:

  • Large format tile: Portino Plus
  • 60x120cm and 80x80cm marble polished tiles: Eleganz
  • 2 wood series: Madeira & Albar
  • Matte marble surfaces to the existing Como series

Dealers who opt to become Portino partners can look forward to a variety of benefits that cover everything from retail marketing and support to product designs that are contemporary yet everlasting. Portino partners are also assisted by sales professionals that have 50 years of retail experience combined so they can focus on areas of their businesses that require attention.

Additionally, through this programme, partners will be given access to workshops/training on interior and mixing and matching designs. Customers are definitely not left out with free design drawing and consultations to help them bring to life their dream space.

To top it off, the programme comes with effective campaigns and promotions that will run twice a year together with online support/presence via “Find a Dealer” advertisements on the relevant social media platforms.

Attendees at the Portino Partnership launch were treated to the unveiling of the new ranges at the Portino Corner. With the launch of the Portino Corner, buyers and dealers will be able to get up close and personal with not only the newly launched tiles but other ranges of Portino.

Be inspired as you bring a piece of Portofino into the privileged living spaces of Malaysians.

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