A Team Like No Other

We enjoy what we do just as much as we enjoy working with one another.

Bong
Kuan
Shin

Executive Vice-Chairman
of Niro Ceramic Group
The leader of Niro Ceramic Group during its formative years and former Managing Director of 28 years, Mr. Bong has made the move into an advisory role as Executive Vice Chairman of the Group.

Ian
Kok

Managing Director
of Niro Ceramic Group
With 27 years of experience within the manufacturing and construction materials industry managing supply chains, market development, and corporate planning, Ian was appointed the Managing Director of Niro Ceramic Group in 2021 to lead the group into its next growth chapter.

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Teh
Kok
Hann

Group
Chief Financial Officer
A Chartered Accountant registered with MIA and MICPA with more than 20 years of experience in financial reporting and planning. Before joining Niro Ceramic Group, Teh Kok Hann was from the audit scene, where he held key finance positions in multinational corporations dealing with FMCG and construction related products.

Alex
Ng

Chief Executive Officer
– China and India
An engineer by profession, Alex Ng brings 31 years of experience in business and operations management to manage the top and bottom lines of Niro Ceramic’s operations in China and India.

Choong Ee
Ren

Chief Executive Officer
– Indonesia
Choong Ee Ren is an INSEAD MBA graduate with 25 years of experience in the construction industry across Europe and Asia. Presently, he leads the Niro Ceramic Indonesia team as CEO.

Anne Chua

Chief Supply Chain Officer
A member of Niro Ceramic Group since 2000, Anne Chua applies 30 years of experience to her work, which is valuable for managing the supply chain of Niro Ceramic Malaysia’s operations from A to Z.

Zaleha Shafii

Group Finance &
Accounts Manager
Since the 1990s, Zaleha Shafii has been a part of Niro Ceramic Group handling its finance and accounting, and also oversaw the group’s ERP implementation. Today, she leads the finance and accounting team to manage the group’s finance operations.

TayKengChong

General Manager
– Vietnam
Tay Keng Chong is a business school graduate with more than 20 years of experience in international business. After joining Niro Ceramic Group in 2011, today he is the Country Head of Vietnam and an Executive Committee Member of the Malaysia Business Chamber in Vietnam.

Michelle
Johnson

General Manager –
Marketing / Product Development
A member of Niro Ceramic Group for nearly 3 decades, as General Manager of Marketing and Product Development, Michelle Johnson leads a team of 50 staff to executing key marketing strategies in Malaysia and the group’s subsidiaries.

Juliette Lau

General Manager
– Human Resource
Juliette Lau graduated with a degree in Finance & Economics from the UK, and has held several senior management positions before joining Niro Ceramic Group to lead the HR Department.

Neermal Khanna

General Manager
– Export
Neermal Khanna holds an MBA in marketing has over 20 years of experience in his field. With a rich and broad working experience both with local and international firms, he heads the export sales division of Niro Ceramic Group.

Tay
Ching
Teck

General Manager
– Retail (Creative Lab)
A business studies graduate, Tay Ching Teck has more than 20 years of experience in business and operations management with a focus on commercial and process improvement planning. He currently manages the retail operations of Creative Lab.

Go Kean Tat

General Manager
– National Sales
With a diverse background in sales, marketing, and business development, Go Kean Tat has managed the Domestic Sales team within Niro Ceramic Group, and has been appointed Deputy General Manager to continue driving the team forward.

Lee Cheng Keng (“JJ”)

Deputy General Manager
– Orin
Lee Cheng Keng, also known as JJ, is an ATC College graduate with a Diploma in Marketing and 20 years of experience in the tile industry. He oversees the sales and marketing of Orin sanitaryware.

George Ting

General Manager
– The Philippines
George Ting has 18 years of experience in the building materials and construction industry. Having held key management positions including overseeing exports to Southeast Asia and Oceania, he now leads the team at Niro Ceramic Philippines towards expansion.