A Team Like No Other

We enjoy what we do just as much as we enjoy working with one another.


Executive Vice-Chairman
of Niro Ceramic Group
The leader of Niro Ceramic Group during its formative years and former Managing Director of 28 years, Mr. Bong has made the move into an advisory role as Executive Vice Chairman of the Group.


Managing Director
of Niro Ceramic Group
With 27 years of experience within the manufacturing and construction materials industry managing supply chains, market development, and corporate planning, Ian was appointed the Managing Director of Niro Ceramic Group in 2021 to lead the group into its next growth chapter.

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David Tan

Chief Operating Officer
David Tan holds a Degree in Engineering and an MBA in Finance from Manchester Business School, and has worked for various multinational companies including Jotun, Carlsberg, Ford, and Johnson Controls. As COO, he brings his experience of over 20 years to oversee the group’s Supply Chain division.


Chief Financial Officer
A Chartered Accountant registered with MIA and MICPA with more than 20 years of experience in financial reporting and planning. Before joining Niro Ceramic Group, Teh Kok Hann was from the audit scene, where he held key finance positions in multinational corporations dealing with FMCG and construction related products.


Chief Executive Officer
– China and India
An engineer by profession, Alex Ng brings 31 years of experience in business and operations management to manage the top and bottom lines of Niro Ceramic’s operations in China and India.

Choong Ee

Chief Executive Officer
– Indonesia
Choong Ee Ren is an INSEAD MBA graduate with 25 years of experience in the construction industry across Europe and Asia. Presently, he leads the Niro Ceramic Indonesia team as CEO.

Anne Chua

Chief Supply Chain Officer
A member of Niro Ceramic Group since 2000, Anne Chua applies 30 years of experience to her work, which is valuable for managing the supply chain of Niro Ceramic Malaysia’s operations from A to Z.

Zaleha Shafii

General Manager Finance
Group Reporting
Since the 1990s, Zaleha Shafii has been a part of Niro Ceramic Group handling its finance and accounting, and also oversaw the group’s ERP implementation. Today, she leads the finance and accounting team to manage the group’s finance operations.

Tay Keng Chong

General Manager
– Vietnam
Tay Keng Chong is a business school graduate with more than 20 years of experience in international business. After joining Niro Ceramic Group in 2011, today he is the Country Head of Vietnam and an Executive Committee Member of the Malaysia Business Chamber in Vietnam.


General Manager –
Marketing / Product Development
A member of Niro Ceramic Group for nearly 3 decades, as General Manager of Marketing and Product Development, Michelle Johnson leads a team of 50 staff to executing key marketing strategies in Malaysia and the group’s subsidiaries.

Juliette Lau

General Manager
– Human Resource
Juliette Lau graduated with a degree in Finance & Economics from the UK, and has held several senior management positions before joining Niro Ceramic Group to lead the HR Department.

Neermal Khanna

General Manager
– Export
Neermal Khanna holds an MBA in marketing has over 20 years of experience in his field. With a rich and broad working experience both with local and international firms, he heads the export sales division of Niro Ceramic Group.


General Manager
– Retail (Creative Lab)
A business studies graduate, Tay Ching Teck has more than 20 years of experience in business and operations management with a focus on commercial and process improvement planning. He currently manages the retail operations of Creative Lab.

Go Kean Tat

General Manager
– National Sales
With a diverse background in sales, marketing, and business development, Go Kean Tat has managed the Domestic Sales team within Niro Ceramic Group, and has been appointed General Manager to continue driving the team forward.

George Ting

General Manager
– The Philippines
George Ting has 18 years of experience in the building materials and construction industry. Having held key management positions including overseeing exports to Southeast Asia and Oceania, he now leads the team at Niro Ceramic Philippines towards expansion.

Ho Shaw Yi

Deputy General Manager
– Orin
Ms. Ho Shaw Yi is an experienced business development professional with over 15 years of experience in the building materials industry. As the leader of the Orin division in Niro Ceramic Group, she leverages her MBA from University of Nottingham and BSc in Quantity Surveying from Universiti Malaya to drive growth and innovation in the company.