As a multinational group that is 40 years strong and still growing, we have codified our core values that act as the DNA for all our operations globally.

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Global Mindset
Our tiles carry the Swiss mark of quality with European designs. Innovative marketing and excellent customer care epitomise our Global Mindset. We respect local cultures and diversities and at the same time, we adopt global standards and best practices as our core competencies.

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Ethical conduct, honesty and responsibility are the moral principles that guide us individually and collectively so that we make consistent, transparent and trustworthy decisions.

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We support each other across all levels of our organisation and across geographical lines so that our shared goals and objectives may be achieved efficiently.

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We are passionate about our work and we desire to bring great experiences and lasting beauty to our customers through our products and services.

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Learn & Innovative
In order to achieve long-term success, we constantly learn and innovate to deliver better value-added products and services to our customers

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Every member of our team has a leadership role, whether directly or indirectly, and makes sure that we all move together towards our common goals.

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Service Excellence
We passionately provide excellent service and solutions to our customers by taking ownership and expanding our capabilities.